Fragrance is an important tool for home and personal care manufacturers, not only to mask the scents of the active chemical ingredients but also to help in product marketing. This report assesses global fragrance trends, looking at market sizes and segmentation and exploring some of the themes impacting usage and development. Specific analysis is also included on fragrance trends in the bath and shower, hair care and home care categories, as these are driving innovation in fragrance choice.

The Fragrances: Looking Beyond the Scent global briefing offers a comprehensive guide to the Ingredients market at an international level. It highlights the major drivers behind ingredient supply and demand, provides detailed analysis of the individual ingredient categories and the product categories they are used in. It also examines regional prospects, highlighting opportunities and challenges in ingredient usage.

Data coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Key Topics at a Glance:

Fragrances: Looking Beyond the Scent Euromonitor International January 2012 Introduction Background Fragrance Volumes The Fragrance Industry Concept Drivers Category Analysis - Bath and Shower Category Analysis - Hair Care Category Analysis - Home Care R ecommendations

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Source: Euromonitor International