Changes in the regulatory and economic environments have transformed market incentives influencing the use of various payments options and have limited traditional avenues of revenue associated with payments options. Debit card issuers alone stand to lose a combined total of $12.2 billion beginning in 2012 due to recent debit card regulations and, as a result, they are highly motivated to influence consumer payments choice. But consumer expectations surrounding checking accounts, debit cards, and credit cards have also changed as consumers have grown accustomed to free checking and free use of debit cards. This report evaluates the recent changes in the payments market, analyzes consumer expectations of payments products, and provides recommendations on successfully navigating the changing payments environment.

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