Crimson Hexagon Closes 2016 with Customer Momentum, Company Growth and Product Innovation
“Crimson Hexagon helps us elevate our use of social data to better understand consumer preferences and opinions, which allows us to relate to our customers in a more meaningful way,” notes Bethann Autery, Marketing Manager of Digital Analytics, Anheuser-Busch.
Crimson Hexagon’s recent employee expansion includes the executive appointments of Justin Khaksar, previously of Localytics and Brightcove, as managing director and senior vice president of EMEA and APAC, and Jeanne Lombardi-Sheehan, previously of LoJack Corporation and Dunkin Brands, as chief people officer. Technology and product upgrades apply to both products in the company’s platform suite, ForSight and HelioSight.
? HelioSight: New ad-hoc search for the business user, underlying insights, new insight “cards” and user experience updates added to provide quick, powerful insights in seconds for conversation, audience and topics from the social conversation.
? ForSight: Enhanced features include image analysis, emotions, daily moments, Instagram insights; data visualisations, navigation and machine learning capabilities are also expanded.
? UX enhancements: Across both products, Crimson Hexagon improved the look and feel for insight dissemination with new dashboards and mobile responsive updates.
? New API capabilities: Users can now monitor, analyse and upload content using APIs, exposing more endpoints to allow for custom dashboards and integrations.
Stephanie Newby, CEO of Crimson Hexagon, said, “Crimson Hexagon’s continued investment in our innovation and team growth enables us to create technologies that provide valuable insights to more brands and users around the world. With easy access to timely, actionable information about consumers’ opinions of their products, services and brand promises, organisations can make informed strategic business decisions to achieve greater success.”
Crimson Hexagon will host the webinar, “Building Blocks for Building Better Business Results in 2017,” at noon ET on December 8, 2016 to give a sneak peek at the product innovations and discuss the future of social media insights. Interested attendees can register for the webinar here.
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About Crimson Hexagon
Crimson Hexagon is the global leader in consumer insights from social media data. Powered by patented technology and an in-house data library of more than 950 billion posts, Crimson Hexagon's platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organisations such as General Mills, Starbucks, Paramount Pictures, Microsoft and Twitter, and leading agencies such as TBWA, VML, BBDO, Saatchi & Saatchi, Ogilvy, Edelman and Digitas. Find us on Twitter @crimsonhexagon and on Tumblr.