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UC Browser - Trending Partner of Bigg Boss 10, Launches a New Section on the Browser to Offer Special Content to its Users

10.10.2016 - 15:15:25

Business Wire India
  • Final commoners of the house to be shortlisted from 13 contestants through popularity poll on UC Browser
  • Preview and behind the scene access only  available to the UC Browser users
 
UCWeb Inc., an Alibaba Mobile Business Group Company today announced that users of its flagship product UC Browser will select final commoner participants of the Big Boss house through a popularity poll on UC Browser. The arrangement is part of the agreement signed between Colors TV and UCWeb earlier this year. Users of UC Browser and UC News will now have access to some of the behind the scene content and unseen footage along with the trivia from the Bigg Boss House.

For the first time ever, the Bigg Boss house will open its doors to contestants from the general public. Makers of the show have shortlisted 13 candidates and UC Browser users have a chnace to make some of these people, celebrities through a poll. The 13 candidates include Nitibha Kual, Manoj Punjabi, Firoz Khan, Manveer Gurjar, Kajol Tyagi from Jaipur, Ludhiana, Noida, Pune, Mumbai and New Delhi amongst others. Details about the contestants can be found here: http:/bit.ly/2e2H808

                       
http://www.huihaicenter.com/www/projects/uc/bigg/?channel=Social

The chosen finalists along with the celebrities will be a part of the final show that airs on Oct 16. A special section has been added to the browser, which will have two parts, a Contestants section and a Stars section. The section will include a wacky slogan with each of the contestants’ bio and other details. The second section will include details about the celebrities who will be a part of the Bigg Boss house, which will be unlocked on the day before the show starts.  The Browser will also offer an exciting sneak peek into the Bigg Boss house and its daily drama by providing unseen footage, upcoming episodes promos, live reactions and celebrity snippets. UC News, a one-stop source of trending and curated news content, will offer its readers exclusive blog posts on Bigg Boss 10 from celebrities and self-publishers.

Talking about the integration with Bigg Boss 10, Robert Bu, General Manager, UCWeb India said, “Our partnership with Bigg Boss reinforces our strategy to digitize entertainment content on mobile and give our users the opportunity to access comprehensive and exclusive content options. Bigg Boss on Colors Tv is one of the most watched reality Tv shows in India with an immense fan following.“

As a part of its content aggregation strategy in India, UC Browser, a big data driven browser has earlier offered its users exclusive content for the popular Colors TV reality dance show, Jhalak Dikhhla Jaa which witnessed over 7 million page views for the special section created on UC Browser.

UCWeb has evolved from a mobile browser to a mobile media asset, offering mobile search and news feeds to over 420 Million Monthly Active users (MAUs) globally. Today UC Browser is the No. 1 independent browser in India and Indonesia and is one of the world’s top 3 mobile browsers, according to StatCounter.

About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb's mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), UC Union (mobile traffic and monetization platform), etc. UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 200 million. Additional information about UCWeb and its products can be found atwww.ucweb.com.

About COLORS TV

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Ishq Ka Rang Safed, Balika Vadhu…Lamhe Pyaar Ke, Thapki…Pyaar Ki, Sasural Simar Ka, Shakti…Astitva Ke Ehsaas Kii, Udann, Chakravartin Ashoka Samrat, Swaragini, Kasam…Tere Pyaar Ki, Krishndasi, Kawach…Kaali Shaktiyon Se, Shani, Comedy Nights LIVE, Comedy Nights Bachao, Naagin, Bigg Boss, 24, India’s Got Talent, Box Cricket League and Jhalak Dikhhla Jaa amongst others.

Photo Caption: Screenshots from the Bigg Boss 10 page on UC Browser

 
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