Leonardo Olive Oil Creates an Experiential Zone at India International Trade Fair 2017. Allowing consumers to experience the three variants of Leonardo Olive Oil, each kitchen to cook using one specific variant
|Leonardo Olive Oil's stall at IITF 2017|
Leonardo Olive Oil, a flagship brand of Cargill’s food business in India, has set up a differential consumer experience zone at India International Trade Fair (IITF) 2017 from November 14 to November 27, 2017 at Hall no. 18 L & Stall no. 25. In an unprecedented move, Leonardo has come up with a unique concept of three kitchen zones dedicated to the three variants of Leonardo Olive Oil - Cook All, Just Lite and Just Drizzle. At these separate kitchens, consumers will get a chance to taste delicacies prepared using all these variants, along with a clear understanding of their usage.
At these three experiential kitchen zones, the consumers will experience live cooking sessions by three eminent chefs, simultaneously. The main focus of this experience zone is to allow consumers to imbibe the importance of using Leonardo Olive Oil in their day to day cooking. Leonardo Cook All is perfect for all types of Indian cooking including deep frying. Similarly, Leonardo Just Lite is suitable for day to day Indian cooking, shallow frying and sautéing and Leonardo Just drizzle is perfect for salad dressings, dips and condiments and can be a healthier option than butter.
Deoki Muchhal, Managing Director of Cargill’?s food business in India said “Taking forward the recently launched campaign ‘Indian Foods have the Hots for Olive Oil’, for the first time ever, Leonardo Olive Oil has created a unique experience zone of this size and stature. With the purpose of allowing consumers to experience cooking different cuisines with the different variants of Leonardo Olive Oil, this zone will enable consumers to get a look and feel of an actual live cooking experience. With three different kitchen zones catering to different types of cooking, consumers will be able to witness healthy and tasty food cooked in Leonardo Olive Oil.”
Taking this consumer experience further, Leonardo Olive Oil has tied up with Grofers as their eCommerce partner, allowing consumers to get the products delivered to their doorsteps.
Leonardo Olive Oil has highest MUFA (75%), is a rich source of Antioxidants and oleic acid. Food cooked in Leonardo Olive Oil absorbs 67% less oil as compared to regular refined oil (as per the study conducted by NABL Accredited Lab). Olive Oil is a Heart Plus oil, helps in supplementing metabolism, is a Natural source of Vitamin E and makes you feel light. About Leonardo Olive Oil
Launched in 2003, today Leonardo Olive Oil is the no. 1 olive oil brand in the country. The brand is a market leader with a 25% share in the fastest growing segment of edible oils market in India – olive oils. The product pioneered in establishing the popularity and use of olive oil in India. Leonardo Olive Oil is produced according to the highest quality standards in the Puglia province of Italy. It is available in three different grades (Just Drizzle™ – Extra Virgin, Just Lite™ – Olive Oil, Extra Light and Cook All™ - Pomace) catering to different needs of the discerning consumer; serving every cooking need, bringing a wholesome balance of taste and nutrients to the daily diet. Positioned as the olive oil for Indian cooking, it has resonated with the needs of affluent Indian homemakers leading to its leadership share status. Leonardo offers 67% less oil usage as compared to other refined oils while keeping the level of palatability high. High MUFA (75%) content enables to form a crust on the surface of the food that blocks the penetration of oil, making the food light, tasty & digestible.
About Cargill India
In India, Cargill’s operations started in 1987. It has businesses in refined oils, food ingredients, grain and oilseeds, cotton, animal nutrition and trade structured finance. Cargill Foods India markets leading consumer brands of edible oils such as NatureFresh, Gemini, Sweekar, Leonardo Olive Oil, Rath and Sunflower brand of hydrogenated fats. It also markets wheat flour under the NatureFresh brand name. The Animal Nutrition business of Cargill provides animal feed and premix and nutrition for aqua, dairy and poultry. It markets animal feed and premix under the brands such as Provimi, Purina, Citura and Cargill. The Grains and Oilseed crush business originates grains and oilseeds at 240 storage locations. It employs more than 3,500 employees working across offices and plants and a network of warehouses and depots.
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