PR and marketing , Business Services

As Victor Hugo states, 'Nothing is more powerful than an idea whose time has come'

08.03.2017 - 07:27:57

A Marriage Made in Brand Heaven - Expereal Unites with BELIEVE to Provide their Expertise for Brand Building

Business Wire India
The international brand consultancy, BELIEVE Branding and Expereal, the Indian brand and business transformation consultancy, are partnering together to unite local market insights with ‘Best in Class’ international competency of brand design delivery.

BELIEVE Branding are both designers and brand consultants with a firm belief that more than ever, brand advantage comes from generating ideas that change behaviours, disrupt the status quo and inspire followers. With offices in Sydney, Melbourne and with specialists regularly on the ground in each of India and also Dubai we are well placed to leverage our considerable European, Asian, Indian and Middle Eastern experience to powerfully unite the best of local insight with international best brand practice.

Blair Triplett, Managing Partner & Co-Founder of BELIEVE says, "The opportunity to partner successfully with Expereal is the first step any serious client in India should take as a catalyst to bringing brand strategy to life by way of compelling design. The collaboration is proven over a number of years and the skill sets are one hundred percent complimentary”.
Expereal is two and half years young, though imminently more mature in terms of experience. Based in Gurgaon, our mandate is to dig deep into the core of why a brand exists, transform brands and businesses via relentlessly seeking to unearth the ‘Nugget of Insight’ that will lead to brand profitability and a lasting competitive edge. We exist for organisations, institutions, concepts, teams, people and places.

Aniruddha Banerjee, Co-Founder & Partner of Expereal says, "The Opportunity for Expereal to collaborate with BELIEVE is truly a first class offering to FMCG and Corporate clients alike. Being able to bring to life real and tangible insight by combining brand strategy and international design to help transform Indian businesses is long overdue".
Together, Expereal and BELIEVE seamlessly unite the ‘Who I am and what I should do’ with the ‘What I should look like’. The sum of the parts is more than the whole and the very reason why many astute Indian FMCG companies and Corporates are engaging BELIEVE and Expereal.
Aditya Deb Gooptu, Business Head & Executive VP, Godfrey Philips India (GPI) says:

"The BELIEVE-Expereal combination has continually delivered strategically and creatively with recent work on the Hawkeye brand being no exception.
Working directly with the management team is always a pleasurable and engaging experience and allowed the essence of the brand to be defined and brought to life beyond expectation.
I would not hesitate to recommend BELIEVE and Expereal, the partnership is truly first class”.

Anirban Ghosh, CEO, Dream Bake Private Limited, says:

About Expereal

Expereal is a brand strategy consulting firm, with the core belief that all successful brands have soul and can establish deep connections with consumers to become soul mates. With the cumulative rich and hands-on experience of the three partners, Expereal partners organizations, institutions, places and ideas in value creation, from agriculture to automotive, cakes to culture, healthy homes to healthcare. To transform businesses by transforming brands.


BELIEVE creates brands that resonate for clients internationally.

We believe that effective brand design is built on a potent brand idea that connects with the audience in a compelling way. Only this way can a brand truly stand for something and create a lasting advantage against it’s competitors.

The Believe partners have all over twenty years of experience in markets as diverse as Australia, India, Saudi Arabia and the UK solving problems and creating real brand value.

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