PR and marketing , Household and Personal Care Products and Services

AquaSymphony by GROHE - The Probably Most Luxurious Shower in the World

29.05.2017 - 14:26:33

Business Wire India
  • Revolutionising your personal SPA
  • With its luxurious shower handcrafted in Lahr (Germany), GROHE revolutionises bathroom design and allows fully individualised water enjoyment
  • A new dimension of an emotional retreat for all senses
  • An unprecedented level of deluxe individualisation
AquaSymphony embodies ultimate relaxation. Being the perfect fusion between latest SPA technologies and digital innovations, it transforms the present concept of showering into the ultimate luxury SPA experience. AquaSymphony blends the most exclusive natural and man-made SPA environments into one holistic shower experience for all the senses. With its impressive size of the 1016mm x 762mm, it creates an interplay of water that exhilarates and renews you.
 
An of rainbow coloured lights provides soothing chromotherapy with a personalised light show, whilst a variety of different sprays allows water to cascade onto your skin creating wonderful sensations. The Waterfall XL Sprays, an extra-wide water outlet, creates the sensation of a waterfall. The Bokoma Sprays, eight dynamically pulsating spray nozzles, deliver the sensation of a stimulating fingertip massage. The Rain Spray delivers very large and soft droplets for a luxurious shower feel. With its cool, fine mist, the Drizzle Spray rejuvenates your skin. The Pure Spray provides straight-falling water, rinsing away stress like a clear mountain spring. Additionally, the Gentle Steam is an optional luxury feature for your personal SPA, invoking the relaxing feeling of a detoxifying steam bath for a calm and soothing experience.
 
The highly-advanced sound system is another smart optional feature that mixes your personal favourite music with the sound of splashing water. The F-digital Deluxe base unit box can be connected with an Apple or Android mobile device, allowing you to use the GROHE SPA App for perfect control of light, sound and steam. These amazing technological features can help you enjoy your shower in new dimensions.
 
For making your personal shower experience in the AquaSymphony to precious moments, GROHE had specially composed the song “Rain” by the world-famous DJ Moguai. After its world premiere at ISH Frankfurt, the song will be available at all relevant music platforms and streaming services.
 
Unprecedented level of deluxe individualisation
 
The vast range of features can be used in any combination: with AquaSymphony, everyone can turn the shower experience of their dreams into reality. And it even brings an unprecedented level of colour design. Red as a precious Ferrari? Pink like an adorable Flamingo or Blue like the depth of the ocean? For the ultimate individualisation, GROHE offers the option to add your favourite colour finish which turns your AquaSymphony experience into a perfect symphony of showering. With this perfect, tailor-made home SPA, there is no need to go elsewhere for a relaxing SPA experience.

“Our customers are telling us that their busy, modern lifestyles are leaving them with less time for traditional health and wellness treats like a trip to the SPA. Instead, they are looking to pamper themselves at home,” explains Michael Seum, Vice President of Design at GROHE. “The AquaSymphony shower’s ground-breaking design and deluxe range of features responds directly to that need by bringing all the indulgent luxury of a SPA experience into their own bathroom.”
 
Enriched SPA range for individualised water enjoyment

AquaSymphony is part of GROHE’s luxury SPA range, a fusion of premium SPA experiences, German technology and the legendary GROHE quality, which lasts a lifetime. It is a range for all areas of the home including award-winning Sensia Arena, the new generation of shower toilets as a highlight. With individual settings for water temperature, jet strength and cleansing mode saved as a personal profile, Sensia Arena is the ultimate experience for relaxed comfort and hygiene.  
 
Celebrating SPA products becoming the definitive choice of a sophisticated owner GROHE recently launched the biggest high-profile campaign in the company’s history in main European markets. The campaign includes inserts in several of the world’s most renowned magazines, as well as a comprehensive and broad advertising campaign.
 
SPA by GROHE is symbolic of the ultimate luxury in-home water experience, turning the bathroom into an emotional retreat for all the senses that allows for fully individualised water enjoyment – always relevant, never overdone.
About GROHE India Pvt. Ltd. (GIPL)
 
GROHE India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of GROHE AG. With a decade of its presence in the Indian market, it has acquired a dominant position in the market as one of the largest selling international brands.  GROHE recently launched its state-of-the-art ‘GROHELive! Centre’ in Bengaluru. The centre offers a great opportunity for people to come and experience the world of GROHE. Besides featuring the entire range of GROHE products, the Live! Centre also showcases the GROHE elements.
 
GROHE India also recently announced the launch of its second GROHE Dual Tech in India, in New Delhi in association with Don Bosco Learning Center. The two centres in Mumbai and New Delhi train young people from economically challenged backgrounds, imparting them high-quality training programme in certified plumbing. The programme addresses the dual need of the industry – on one hand it supports the youth with skill development, while on the other, fill the skilled-labour supply gap.

About GROHE
 
GROHE is the world’s leading provider of sanitary fittings. Since many decades, the global brand GROHE relies on the brand values of quality, technology, design and sustainability, to deliver “Pure Freude an Wasser”.

GROHE is part of the LIXIL Group Corporation and benefits from the active knowledge transfer within the group and the opportunity to open up new product segments and develop innovations faster and more efficiently. LIXIL is the global market leader in the sanitary ware industry as well as Japan’s leading provider of housing and building materials, products and services.
 
About LIXIL
 
LIXIL Corporation is a global leader in housing and building materials products and services. The foundation of LIXIL’s success is our constant investment in technological innovation to improve the way we live. Delivering core strengths in water, housing, building and kitchen technologies, our brand portfolio businesses LIXIL, GROHE, American Standard Brands and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL produces some of the world’s most fundamental and innovative products and services, and our solutions are an integral part of some of the world’s most iconic and cutting-edge living and working spaces. Operating in more than 150 countries, and employing more than 80,000 people, we bring together function, quality and design to make people’s lives better, and more delightful – wherever they are. 
 
About LIXIL Group 
 
LIXIL Group Corporation (TSE Code: 5938) is the listed holding company containing LIXIL Corporation, LIXIL VIVA CORPORATION and LIXIL Housing Research Institute, Ltd.. The Group, which is led by President and CEO Kinya Seto, is involved in a broad spectrum of housing-related businesses, ranging from the manufacture and sales of building materials and housing equipment to the operation of home centers and a network of homebuilding franchises, and comprehensive real estate service. LIXIL Group Corporation posted ¥1.85 trillion in consolidated sales in FYE March 2016.
@ businesswireindia.com