PR and marketing , Consumer Electronics

Anchor by Panasonic to Grow Penta Modular Brand to a 5000 Million INR Brand by 2018

21.02.2017 - 15:00:45

Anchor by Panasonic to Grow Penta Modular Brand to a 5000 Million INR Brand by 2018. Receives Design Excellence Award for its "Product Design" for its Penta Modular Range

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The Design Plus Excellence Awards are divided in four broad frame categories comprising of Product / Industrial Design, Communication / Multimedia Design, Architecture / Interior Design and Fashion Design with 25 sub-categories. Anchor won this award for its newly introduced range of Penta Modular switches, the Modular Switch that boasts of a contemporary look, higher aesthetic appeal and safety features at the lowest price-point.

Receiving the award, Mr. Lalit Malhotra, DGM, Advertising stated, “The award is a tribute given to the company’s design expertise as the new Penta Modular range design was done in-house using the guidance of Panasonic Japan. The design is registered with the Government of India as well.”

Speaking on the same Mr. Ashok Gangar Director, Sales and Marketing Anchor Electricals stated, “Brand Penta holds a special place in the heart of every Indian as it was the first Piano Switch of India. Penta Modular is the latest offering under the brand, a Modular offshoot of Penta with unique design and better safety features across the lowest price-point. We introduced this switch range last year, eyeing the aspirations of the youth with a clear focus on keeping it as a value plus offering from Anchor by Panasonic. Our idea was to design a modular switch that offers unrivaled safety features at the most affordable price-point, eyeing the impetus given by the government on affordable housing and infrastructure development. The range amongst many others, boasts of feature such as a socket with Urea backpiece that is fire-retardant. Penta Modular range has grown to be a 2000 million INR brand under a span of 18 months and we have also introduced color plates and chrome-collared plate additions in the same. We expect to grow this brand to cross the 5000 million INR mark over the next two years.”

The company is eyeing a significant growth in the business segments of Wires and Cables, Fans and Switchgear as well. It’s Advanced EFFR adhering to ASTM & JIS standards is the first germfree Wire in India. It has introduced LAN CABLES making a foray into the commercial wires segment last month.

At the same time, the company is also catering to the growing aspirations of the premium segments as well. It’s UNO Switchgear range will soon add products fulfilling the needs of commercial premises. UNO Super DB is an innovative idea of DB in parts, saving installation time, costs as well as waste due to product damage. The entire range adheres to IS standards. The company has already introduced a wide assortment of 297 Architectural, Professional and Commercial LED luminaires under brand Panasonic LED, earlier this year.

The Company is thus eyeing to expand its existing product portfolio extending its complete electrical solutions to various market segments across India and other geographies as well.


 About Anchor Electricals

Headquartered in Mumbai, Anchor electrical Private Limited started nearly five decades ago and became a subsidiary of Panasonic Electric Works (now Panasonic Corporation) in 2007. It is one of the largest domestic manufacturers of electrical construction materials with 4 manufacturing locations and boasts of 49 domestic bases and has employee strength of about. Its sales and operating profit are steadily growing and it ended the last financial year with net sales of Rupees 20.4 billion. It has a dominant market share in wiring devices and it is constantly expanding its product range and growing market share in Switchgear, Lighting, Indoor Air Quality Equipment’s, Ceiling Fans, Wires and Cables.  Anchor aims to double this in the next three years from the existing and some new product categories. For more information on Anchor, please visit: www.anchor-world.com

About Panasonic India
      
Panasonic makes available in India & South Asia its wide range of consumer electronics, home appliances like LED & DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners  and an extensive range of system products including communication like Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security solutions. The company currently has a workforce of about 13,000 in India & South Asia.
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