Masterstroke, Hosts

An exclusive drawing competition across 1200 cities - A Youva Initiative

17.11.2016 - 05:11:12

Masterstroke 2016 Hosts Around 18 Lakh Students from over 12000 Schools in India

Business Wire India
Navneet Education Limited., a pioneer in the stationery industry recognizes the valuable contributions made by schools from various parts of the country in educating the young India and building a better tomorrow for them. Master Stroke, is one such exceptional initiative by Navneet Education Limited that fosters children’s spirit providing a platform for them to showcase their creativity and expression.

This year is the 15th Edition of the competition. Masterstroke was conceptualized in the year 2001 and it is one of the largest drawing competitions in the country. Last year the competition witnessed over 15 Lakh participants, 25+ states & 7000+ schools.

Masterstroke is an exciting platform for school students across India to showcase their passion for drawing and art by participating in the most colourful national level drawing competition. This all India drawing competition witnesses’ participation from all schools and students from Nursery to Class 10. A total of 743 students won this year at the district level competition. The district winners will go on to compete at the state and national level. The finale round will be conducted in December 2016.

In Maharashtra, students from Mumbai, Pune, Nagpur, Nasik, Aurangabad, Satara, Sangli among 103 other cities and districts would be representing their respective schools in the forthcoming state level rounds.

In addition to the competition, Navneet holds an exhibition of drawings submitted by talented students.

Commenting on the same Mr. Shailendra Gala, Director – Stationery Division, Navneet Education Limited said, “Navneet has always encapsulated the spirit of today’s youth and amongst the many initiatives, Masterstroke is one such platform wherein students across the country get to showcase their talent and passion. This year the level of competition, the creativity, the prize and the enthusiasm is beyond bounds. Masterstroke is not just an event but an ongoing movement.”

He further added, “I would like to thank all the parents, teachers and schools for their continued support and making Masterstroke competition a great success year on year.”

Just a few months back, Navneet announced the launch of its new stationery brand for paper and non-paper stationery vertical – Youva. Under the paper stationery category, Youva will include longbooks, note books, drawing books, practical books, casebound books, scrap/project books, craft papers, paper rolls. While the non-paper segment will comprise of pencils, erasers, sharpeners, geometry boxes, rulers, crayons, oil pastels, plastic crayons, synthetic & white glue. Youva branded products under both the categories will be available across India at all leading book and stationery stores.

About Navneet Education Ltd.

Navneet Education Limited (formerly known as Navneet Publication India Limited) was established in 1959, is an educational syllabus based content provider in print & digital medium, manufacturer of scholastic Paper stationery, publisher of general & children books and also has a wide range of Scholastic Non-Paper Stationary products. Navneet has state-of-art manufacturing facilities in Virar (near Mumbai), Guma, Dantali and Silvassa (Union Territories bordering Maharashtra and Gujarat). Over the decades, Navneet has emerged as the preferred brand for Educational Products among teachers and students in India. Its products are sold under the brands ‘Navneet’, ‘Vikas’, ‘Gala’, ‘Grafalco’, ‘FfUuNn’ and ‘Boss’.

NEL, stationery division was introduced in year 1990 and in less than a year, the division managed to strike a chord with the target audience. The company has a dominant stationery market share of about 65% in Western India. Today, with more than 500 Stock Keeping Units, Navneet is one of the largest paper stationery brands in India. NEL’s stationery division has turnover of about 300 crore. Navneet stationery is available PAN INDIA through its 915 distributor, 1112 dealers, 44207 retailers, 23 C&F and a strong team of 298 sales force. In year 2015 NEL launched its E-store called making it convenient to its user to purchase Navneet products online. The pillar of Navneet business is the quality product, excellent distribution channel, innovative cover design, product information transparency and availability.

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