Evidently, this is paying rich dividends, both on Amar Ujala TV and where they are clocking 50 million users a month (source: Google Analytics, August 2017), and on Amar Ujala’s Facebook page, where they’ve already crossed 6 million followers.
Among Amar Ujala’s most popular video programmes, are UP News, News Hour and Jan ki Baat, keenly followed and viewed live by lakhs of viewers from India (Uttar Pradesh, Uttarakhand, Jammu, Himachal Pradesh, Delhi NCR, Bihar, Rajasthan, Mumbai) and abroad (US, UK, Gulf).
While there is no dearth of videos on Facebook and outside it, there are very few credible content brands providing original content from the cities and towns of the Indo-Gangetic plains. It is this gap that Amar Ujala seems to have filled - bringing live news roundups, rare interviews and incredible feature pieces from the Hindi heartland.
In a growth curve of the internet, when ‘fake news’ has become a buzzword, Amar Ujala is reaping the benefit of its focus on videos, staying-close-to-the-ground and the solidity of credible news and features.
About Amar Ujala
Amar Ujala is one of the leading Hindi dailies of North India with 19 editions in 7 states & 1 Union territory. It has a circulation of 26.62 lakh copies (including 3.62 variant copies) per day during the first half of 2017 (Source: ABC January to June 2017), covering Uttar Pradesh, Himachal Pradesh, Haryana, Uttarakhand, Punjab, Jammu & Kashmir, Delhi and Chandigarh. The newspaper is owned by Amar Ujala Publications Limited. Amar Ujala is a daily newspaper, offering special print supplements on entertainment, women's issues and the education.