Global Video Operators and Media Companies Advance OTT and Cloud Video with Cisco Infinite Video Platform
AMSTERDAM, THE NETHERLANDS (Marketwired) 09/14/17 IBC -Cisco (NASDAQ: CSCO) Video operators and media companies here at IBC this week arefocusing on changes in the market as more video is moving to IP andmobile platforms. Creating engaging experiences subscribers will payfor remains a challenge, as consumers have more choices to watchcontent from more sources and devices. Video especially Internet video continues to consume ournetworks. The world will reach three trillion Internet video minutesper month by 2021, meaning more streaming of TV apps and personallive streaming on social networks. This year at the show, Cisco is helping advance the industry towardtruly scalable video services delivered over IP from the cloud. Ciscowill be demonstrating how the Cisco(R) Infinite Video Platform helpsits customers bring premium video experiences with scale, simplicity,and security, offering all the new features their subscribers want.What's new? Better consumer experiences across devices: Cisco has aligned its Infinite Video Platform with Adobe Experience Cloud to give service providers and media companies worldwide the ability to unify their video workflows and deliver a superior and consistent video playback experience for live, linear, and on-demand video across screens. Cisco, in partnership with Adobe Experience Cloud, gives service providers and media companies a scalable monetization solution, including integrated dynamic advertising insertion capabilities and advanced operational and viewer analytics, to help extend reach and drive revenue. IPTV migration: Cisco is working with partners such as Amino and Zenterio to provide a migration solution for operators with legacy IPTV architectures such as Mediaroom to adaptive bit rate (ABR) and OTT video platforms suitable for scaling premium video services to support next-generation experiences and set-top boxes. Transition to IP: DTH operators such as Sky New Zealand are expanding their current broadcast operation to IP. The Cisco Infinite Video Platform enables them to change their market landscape with better personalization, device reach, speed of innovation, and a cost-effective and scalable operational model. Cloud DVR momentum: Global video operators, including Televisa, NET Brazil, and others, are utilizing the Cisco Infinite Video Platform to help them deliver innovative video entertainment services, including cloud DVR and other mobile-friendly services more quickly and more efficiently. Android TV(TM) platform: Cisco is collaborating with Google(TM) to offer Android TV as the primary middleware solution powering the Cisco Infinite Video Platform, supporting TV sets and set-top boxes, with access to Android(TM) apps through Google's Play(TM) Store.'Our customers have big goals for streaming video, and Cisco's InfiniteVideo Platform is the ticket to delivering better-than-broadcast IPvideo experiences across any screen,' said Conrad Clemson, seniorvice president and general manager, Service Provider Platforms andApplications, Cisco. 'Whether it is an online video network or theworld's most sophisticated media company, we are collaborating withkey partners such as Adobe to help our customers design what theyneed to drive revenue. No one else can offer a video platform withcloud recording and smart streaming technologies, digital adinsertion, analytics, and storage along with migration support forMediaroom set-top boxes.''Streaming video accessible on any screen is the new normal andgrowing fast in popularity in New Zealand,' said Julian Wheeler,chief product & technology officer, Sky New Zealand. 'The Ciscocloud-based video model, offering SaaS to combine broadcast and IPtechnology functions, helps us simplify the transition to IP networksand stay on track with our goals to offer our customers more ways toaccess and view content across more devices.' 'NET continues to lead the evolution of video services in Brazil,'said Marco Dyodi Takahashi, chief marketing officer, NET. 'Ourcollaboration with Cisco will give us more agility, flexibility, andsecurity to deliver a high-quality multiscreen experience to oursubscribers.' 'Every day we challenge ourselves to bring our customers anoutstanding experience across Izzi's product portfolio,' said CarlosEduardo Romero, senior technology director, Televisa. 'Ourdetermination to provide the best video product and servicesmotivates us to make things differently, ahead of our competition,innovating in many ways. With this new vDCM headend we will be ableto address three key aspects: quality, based on a high-availabilitysolution combined with a best-in-class video image experience; speed,by having an NFV concept headend and a very aggressive time to marketfor launching new features; and efficiency, which combinesoperational improvements and infrastructure cost savings.'Cisco is building the simplified, automated, and virtualized networkplatform of the future based on industry-leading software, systems,silicon, and services. This enables service providers and media andweb companies worldwide to reduce costs, speed time to market, helpsecure their networks, and sustain profitable growth. Supporting resources About Cisco Infinite Video Platform For Cisco news and activities at IBC, follow us on Twitter @CiscoSPVideo #CiscoIBC and our SP 360 Blog Follow us on our LinkedIn pageRSS Feed for Cisco: http://newsroom.cisco.com/rss-feedsAbout Cisco Cisco (NASDAQ: CSCO) is the worldwide technology leader that has beenmaking the Internet work since 1984. Our people, products, andpartners help society securely connect and seize tomorrow's digitalopportunity today. Discover more at newsroom.cisco.com and follow uson Twitter at @Cisco.Cisco and the Cisco logo are trademarks or registered trademarks ofCisco and/or its affiliates in the U.S. and other countries. Alisting of Cisco's trademarks can be found atwww.cisco.com/go/trademarks. Third-party trademarks mentioned are theproperty of their respective owners. The use of the word partner doesnot imply a partnership relationship between Cisco and any othercompany.
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