Path of Disruption: Cisco Showcases Innovative Video-Aware Networking Solutions for Video Operators at IBC
AMSTERDAM, THE NETHERLANDS (Marketwired) 09/14/17 IBC -Cisco (NASDAQ: CSCO) Global service providers have more IP traffic riding on theirnetworks than ever before, with new services continuously being addedto the list, which includes multigigabit-speed broadband, video,voice, mobile/wireless, IoT, managed services, and more.Global IP traffic is expected to reach 278 exabytes per month by2021. Video will continue to dominate IP traffic and overall Internettraffic growth representing 82 percent of all Internet traffic by2021.(1) Service providers have been busy preparing their networks tosupport the effects of this traffic with 5G, IPv6,(2) and othertechnology advancements.Enter Cisco to disrupt the market and lead its customers down a newpath for networking. Cisco continues to innovate in this space,designing intuitive, mass-scale network platforms that will helpservice providers of all shapes and sizes simplify and automate theiroperations, helping to reduce costs and drive revenue. At IBC in Amsterdam this week, Cisco is showcasing how innovativenetworking solutions such as segment routing can offer significantbenefits to delivering multiplay services, including video to anyscreen. As the market leader in segment routing deployments, withmore than 20 global customers on this path, Cisco is sharing itsexpertise to help service providers explore the possibilities forsegment routing with IP video service deployments and evolve to'video-aware networking.'Segment routing is an important step to help video operators simplifyhow the network and applications adjust to real-time data. It is aflexible, scalable way of doing source routing, where applications,including video, can determine their own paths in the network inorder to provide the superior experiences operators want to offertheir customers. Benefits of segment routing for video Simplify IP network configuration and management, reducing traffic engineering time and errors Scale the delivery of diverse services with automation that can programmatically apply application-level requirements to the network Deliver quality-assured video experiences that differentiate your service and impress your customers without having to expend additional bandwidth'The speed at which many customers want to deploy new video servicesexceeds their network abilities, and that's where we come in,' saidConrad Clemson, senior vice president and general manager, ServiceProvider Platforms and Applications, Cisco. 'Our customers can counton Cisco as a trusted partner for IP transformation, helping to leadthe disruption of the industry through technology innovations. Wehave designed the best cloud-scale, video-aware networking foundationthat can get new services to market faster and simplify how to manageand deliver superior experiences to their subscribers.'Cisco is building the simplified, automated, and virtualized networkplatform of the future based on industry-leading software, systems,silicon, and services. This enables service providers and media andweb companies worldwide to reduce costs, speed time to market, helpsecure their networks, and sustain profitable growth. Supporting resources Cisco Segment Routing Blog: Segment Routing: Ready to Surf the v6 Wave? Blog: Segment Routing IPv6 Interop Demo Is Already There! For Cisco news and activities at IBC, follow us on Twitter @CiscoSPVideo #CiscoIBC and our SP 360 Blog Follow us on our LinkedIn pageRSS feed for Cisco: http://newsroom.cisco.com/rss-feeds 1 Cisco Visual Networking Index Forecast 2016-2021.2 The most recent version of the Internet Protocol (IP) that providesan identification and location system for computers on networks androutes traffic across the Internet.About Cisco Cisco (NASDAQ: CSCO) is the worldwide technology leader that has beenmaking the Internet work since 1984. Our people, products, andpartners help society securely connect and seize tomorrow's digitalopportunity today. Discover more at newsroom.cisco.com and follow uson Twitter at @Cisco.Cisco and the Cisco logo are trademarks or registered trademarks ofCisco and/or its affiliates in the U.S. and other countries. Alisting of Cisco's trademarks can be found atwww.cisco.com/go/trademarks.
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Language: English Company: Cisco
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