?The issues that WWF raise in the report are important and we take them seriously in our organization. We agree with WWF that consumers should not have to choose between tigers and toilet paper, and that companies like APP play a crucial role in ensuring that Americans have a choice of high quality, sustainably sourced paper products,? remarked Aida Greenbury, APP?s managing director of sustainability and stakeholder relations.

As an Indonesian company part of APP?s responsibility is to make sure that the rich biodiversity in the country?s forests are conserved. WWF called on APP to undertake three key steps and APP is happy to respond on each point:

?We are implementing these changes now but require time as it involves multi-stakeholder collaboration. We commit to transparently reporting on our program in implementing these actions. We embrace sustainability as an important value in all aspects of our operations and supply chain. We recognize the need to ensure that all our supply chain partners act in accordance with our sustainability values and we are taking steps to ensure this is the case. We welcome inputs from all stakeholders, including customers and all responsible NGOs such as WWF to focus on solutions for sustainable paper products,? Greenbury concluded.

About APP:

Asia Pulp & Paper Group (APP) is a brand umbrella for paper products which are produced by several mills in Indonesia such as PT Indah Kiat Pulp & Paper Tbk, PT Pindo Deli Pulp & Paper Mills, PT Pabrik Kertas Tjiwi Kimia Tbk, PT Lontar Papyrus Pulp & Paper Industries, and PT Ekamas Fortuna. APP is headquartered in Indonesia and markets its product to more than 120 countries. Most of APP?s production facilities are Chain-of-Custody certified by LEI and PEFC. APP supports several main conservation initiatives, including a 178,000 hectare Biosphere Reserve in Giam Siak Kecil - Bukit Batu and an area of 106,000 hectare for the Senepis Tiger Sanctuary. Both are located in the province of Riau, Sumatera. Other APP wildlife preservation initiatives include the support of the Kutai Orangutan Program in Kalimantan and the conservation of the Javan Rhino in Ujung Kulon National Park. For more information about Asia Pulp & Paper?s sustainability and conservation initiatives please visit www.rainforestrealities.com.