Alejandro Villageliu Joins Heartbeat Ideas as Group Account Director: Alejandro Villageliu, a leading pharmaceutical marketing executive with over 12 years of experience in consulting, HCP marketing and sales strategy for pharmaceutical companies, has joined Heartbeat Ideas as Group Account Director.
Vergrößern Alejandro Villageliu Joins Heartbeat Ideas as Group Account Director | Bild: © ahlobystov

Villageliu, who prior to joining Heartbeat worked as VP/Senior Strategist at McCann Healthcare and as a manager at ZS Associates, has extensive experience in brand strategy development, sales force effectiveness, and market research. He will be leading some of Heartbeat?s key pharmaceutical engagements focusing on the HCP audience.

Nadine Leonard, Heartbeat Ideas? SVP, Strategy and Client Service, said of the new addition, ?What really drew us to Alejandro was his combination of marketing savvy and depth of understanding of the HCP customer. His experience as a strategist and his knowledge of the daily challenges faced by the pharmaceutical sales force makes him incredibly well suited for a role as a client services leader here at Heartbeat as we continue our focus on creating breakthrough marketing programs.?

Villageliu said of his decision to join Heartbeat, "Since its inception, Heartbeat has been steadfastly dedicated to innovation and using technology with purpose. For example, they don?t just make a detail aid on an iPad, they turn the iPad into a powerful tool that is specific to the brand and engages the HCP customer in a unique and meaningful way. Advertising company with this commitment to adding value to clients seemed like the perfect fit for me."

Originally hailing from Panama, Villageliu was trained as an industrial engineer at Georgia Tech and earned an MBA in Marketing and Operations from The Wharton School of the University Of Pennsylvania. His client experience includes Alexion, Allergan, Amgen, Johnson & Johnson, Kowa, Lilly, Novartis, Pfizer, Sanofi, and UCB.

About Heartbeat Ideas

Heartbeat Ideas creates indelible brand experiences for an increasingly digital world. A privately held, full-service agency, Heartbeat is committed to ideas and innovation in the emerging marketing environment. The company?s proprietary GRADETM toolset enables Heartbeat to mine competitive and audience insights from the complexity of the digital landscape, while the agency?s versatile engagement process flexes to meet the needs of both traditional and digital environments.

Founded in 1998, Heartbeat Ideas? clients include Allmusic, Amgen, Con Edison, Estée Lauder, Johnson & Johnson, McGraw Hill, Memorial Sloan-Kettering Cancer Center, Merck, Sanofi, and UCB.