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adidas AG, DE000A1EWWW0

adidas AG: Release according to Article 26, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution
adidas AG, DE000A1EWWW0

adidas AG

02.12.2016 13:00

Dissemination of a Voting Rights Announcement, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement.

Notification of Major Holdings

1. Details of issuer

adidas AG Adi-Dassler-Straße 1 91074 Herzogenaurach Germany

2. Reason for notification

X Acquisition/disposal of shares with voting rights Acquisition/disposal of instruments Change of breakdown of voting rights X Other reason: Voluntary group notification with triggered threshold on subsidiary level

3. Details of person subject to the notification obligation

Name: City and country of registered office: BlackRock, Inc. Wilmington, DE United States of America (USA)

4. Names of shareholder(s) holding directly 3% or more voting rights, if different from 3.

5. Date on which threshold was crossed or reached

25 Nov 2016

6. Total positions

% of voting % of voting rights total of total number rights attached through instruments both in % of voting to shares (total (total of 7.b.1 + (7.a. + rights of of 7.a.) 7.b.2) 7.b.) issuer Result- 5.20 % 0.09 % 5.29 % 209216186 ing situat- ion Previo- 5.10 % 0.21 % 5.31 % / us notifi- cation

7. Notified details of the resulting situation a. Voting rights attached to shares (Sec.s 21, 22 WpHG)

ISIN absolute in % direct (Sec. indirect (Sec. direct (Sec. indirect 21 WpHG) 22 WpHG) 21 WpHG) (Sec. 22 WpHG) DE000A1EWWW0 0 10872865 0.00 % 5.20 % Total 10872865 5.20 %

b.1. Instruments according to Sec. 25 para. 1 No. 1 WpHG

Type of Expiration or Exercise or Voting Voting instrument maturity date conversion rights rights in period absolute % Lent N/A N/A 43926 0.02 % Securities Total 43926 0.02 %

b.2. Instruments according to Sec. 25 para. 1 No. 2 WpHG

Type of Expiration Exercise or Cash or Voting Voting instrument or maturity conversion physical rights rights date period settlement absolute in % Contract N/A N/A Cash 17461 0.01 % for Difference Equity 20.02.2017 N/A Cash 135210 0.06 % Linked Note Total 152671 0.07 %

8. Information in relation to the person subject to the notification obligation

Person subject to the notification obligation is not controlled and does itself not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer (1.). X Full chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

Name % of voting % of voting rights Total of rights (if at through instruments both (if at least held 3% (if at least held least held or more) 5% or more) 5% or more) BlackRock, Inc. % % % Trident Merger, LLC % % % BlackRock Investment % % % Management, LLC % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock Holdco 4, % % % LLC BlackRock Holdco 6, % % % LLC BlackRock Delaware % % % Holdings Inc. BlackRock % % % Institutional Trust Company, National Association % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock Holdco 4, % % % LLC BlackRock Holdco 6, % % % LLC BlackRock Delaware % % % Holdings Inc. BlackRock Fund % % % Advisors % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock Capital % % % Holdings, Inc. BlackRock Advisors, % % % LLC % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock (Singapore) % % % Holdco Pte. Ltd. BlackRock (Singapore) % % % Limited % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock (Singapore) % % % Holdco Pte. Ltd. BlackRock Asia-Pac % % % Holdco, LLC BlackRock HK Holdco % % % Limited BlackRock Asset % % % Management North Asia Limited % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock (Singapore) % % % Holdco Pte. Ltd. BlackRock Asia-Pac % % % Holdco, LLC BlackRock HK Holdco % % % Limited BlackRock Cayco % % % Limited BlackRock Trident % % % Holding Company Limited BlackRock Japan % % % Holdings GK BlackRock Japan Co., % % % Ltd. % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. Black Rock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock Australia % % % Holdco Pty. Ltd. BlackRock Investment % % % Management (Australia) Limited % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock Holdco 3, % % % LLC BlackRock Canada % % % Holdings LP BlackRock Canada % % % Holdings ULC BlackRock Asset % % % Management Canada Limited % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock Holdco 3, % % % LLC BlackRock UK 1 LP % % % BlackRock Cayman % % % Capital Holdings Limited BlackRock UK A LLP % % % BlackRock UK 2 LLP % % % BlackRock UK 3 LLP % % % BlackRock UK 4 LLP % % % % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock Group % % % Limited BlackRock Advisors % % % (UK) Limited % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock Group % % % Limited BlackRock Luxembourg % % % Holdco S.à r.l. BlackRock % % % (Luxembourg) S.A. % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock Group % % % Limited BlackRock Luxembourg % % % Holdco S.à r.l. BlackRock Investment % % % Management Ireland Holdings Limited BlackRock Asset % % % Management Ireland Limited % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock Group % % % Limited BlackRock % % % International Limited % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock Group % % % Limited BlackRock % % % International Limited BlackRock Life % % % Limited % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock Group % % % Limited BlackRock % % % (Netherlands) B.V. % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock Group % % % Limited BlackRock Investment % % % Management (UK) Limited % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock Group % % % Limited BlackRock Investment % % % Management (UK) Limited BlackRock Asset % % % Management Deutschland AG % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock Group % % % Limited BlackRock Investment % % % Management (UK) Limited BlackRock Asset % % % Management Deutschland AG iShares (DE) I % % % Investmentaktiengesel- lschaft mit Teilgesellschaftsverm- ögen % % % BlackRock, Inc. % % % BlackRock Holdco 2, % % % Inc. BlackRock Financial % % % Management, Inc. BlackRock % % % International Holdings, Inc. BR Jersey % % % International Holdings L.P. BlackRock Group % % % Limited BlackRock Investment % % % Management (UK) Limited BlackRock Fund % % % Managers Limited Language: English Company: adidas AG Adi-Dassler-Straße 1 91074 Herzogenaurach Germany Internet: www.adidas-group.com End of Announcement DGAP News-Service

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